Dance schools, music schools and studios
Full classes at the start of term, without chasing a single message.
Scale sets up the complete system and keeps it running: the Meta and Instagram campaigns that bring parents in, the WhatsApp assistant in your school's name that replies in under a minute, Sunday evening included, books and takes payment for the trial class, and the tracking that links every enrolment to the ad that produced it. Studio Bleu, Paris, 5 sites: 81 new students this season through campaigns, for €6,400 of advertising.
You are writing to the real assistant of a client school. It will reply to you as it would to a parent or a student. or the assistant of a music studio. The assistant replies in French.
Assistant live in 10 days · Fixed prices · You keep your own scheduling tools
How it works
Four steps, from the first question to payment, with nobody on the phone.
The enquiry comes in, the assistant replies in under a minute
On WhatsApp, Instagram or from your website. The assistant replies in the school's language and tone, with your classes, timetable and prices.
It asks the three useful questions and offers the available trials
Age, level, time slot. Nothing more. It reads your remaining places and only offers what is open.
The trial is booked and paid for within the conversation
Payment link, confirmation, reminder the day before. The parent has nothing to download, you have nothing to re-enter.
You know where each student comes from
Ads, Google, word of mouth or follow-up of your database: your dashboard tells you what each channel brought in, class by class.
| Contact | Source | Amount |
|---|---|---|
| Nadia K. | €15 | |
| Thomas R. | €420 | |
| Inès B. | Database follow-up | €690 |
Conversations reconstructed from real exchanges with our client schools; first names and schools have been changed.
Client case
Studio Bleu, Paris, 5 sites. One season with the assistant.
Before
One number for five sites, class and room-hire enquiries at all hours, and a team replying the next day. No way of telling which ad had brought in which student.
After
The assistant answers every enquiry on a single WhatsApp number, offers slots, takes payment for trials and hands over to the team for recurring room hire. Campaigns and follow-up of former students are run by Scale, and every payment is linked to the class and to the student's source.
“Before, Sunday-evening enquiries waited until Monday. Now they are booked and paid before we even get to the studio. And for the first time, I know what every euro of advertising brought in.”Philippe, Studio Bleu (Paris)
Same approach for
Dance schools first. Music, audio, studios and workshops run on the same mechanics.
enquiries handled in one summer month without hiring, every payment linked to the class and to where the student came from.
“In summer we were getting hundreds of messages with a reduced team. The assistant absorbed everything, in our tone, and only passed on what really needed a decision.”Ghislain, Paris Marais Dance School
admission calls booked by the assistant in two months, 7 enrolments attributed to the campaigns. Candidates come from the ads to WhatsApp, get qualified, and pick their call slot.
Every enquiry is qualified and followed through to enrolment. Cost per enquiry read every day, campaign by campaign, programme by programme.
Assistant in place for qualification and booking, the admissions team at the end of the chain, every enrolment linked to its ad.
The payment link goes out in the conversation and the seat is confirmed right away. Refunds and invoices are handed to a human automatically.
The offer
Two plans, fixed prices, set-up included.
One-season commitment. No revenue share: you know what you pay, you see what it brings in.
For a school that first wants to answer everyone, all the time.
- WhatsApp assistant trained on your classes, timetable and prices
- Trial booking and payment within the conversation
- Dashboard of enquiries and enrolments, one thread per family
- Handover to a person as soon as it goes beyond the assistant's role
To fill the season: the assistant, plus campaigns and follow-up of your database.
- Everything in Answer
- Meta campaigns managed, creatives and audiences included
- Follow-up of your former students and dormant contacts
- You know which ad brought in each student, class by class
- Monthly review of your figures
The advertising budget remains yours and runs through your own Meta account. Several sites or several schools: we discuss it in the demo.
To get started
What we ask of you, and nothing more.
Your classes, timetable and prices (or simply your website address).
Your twenty usual answers: the ones you already type ten times a week.
Access to your schedule and your payment method, so the assistant can book and take payment without you.
Two hours of your time, spread over ten days, to review and test.
Then fifteen minutes a week to read your dashboard. The assistant does the rest.
Who is behind Scale
Two people, reachable directly.
Builds the assistant and the platform, and connects your school in ten days.
Runs the campaigns and the support for each school. He is the one you speak to in the demo and on the phone.
A question before the demo? Message us on WhatsApp at +33 6 14 91 40 64Paris · reply the same day
The real questions
What we get asked before signing
What if it doesn't work for my school?
We start with your figures: how many enquiries you receive, at what time, how many go unanswered. If we don't see room for improvement, we tell you in the demo and we don't sign. Then, the commitment is one season, not three years, and everything can be read in your dashboard, line by line.
I already reply myself on WhatsApp. What changes?
You no longer have to do it at 9 pm on a Sunday, or chase those who haven't confirmed. The assistant replies in under a minute, offers slots and takes payment for the trial. You take over whenever you want, in the same thread, and you see every conversation in your dashboard.
How much of my time does it take each week?
Fifteen minutes to read your dashboard of enquiries and enrolments. The assistant only flags what needs a decision: a refund, an unusual request, a parent who wants to speak to you.
Do I need to change my scheduling software?
No. The assistant reads your slots and remaining places, and we connect payments to your account. You keep your schedule, your accounting and your habits.
Does the assistant answer adults as well as parents?
Yes. It adapts its tone and questions: the child's age and level for a parent, goal and availability for an adult, group size and recurring slot for a room hire.
What happens when it doesn't know the answer?
It says so, takes contact details and hands over to your team in the same WhatsApp thread. You pick up the conversation where it stands, with no duplicates and without the parent having to repeat themselves.
Do your students know they are talking to an assistant?
Yes. The first message says so clearly, and a member of the team takes over as soon as the request requires it or the student asks.
What about my students' data?
It remains yours. The exchanges are used only to reply and to track your enrolments, with the student's consent, and you can export or delete everything on request.
How long does it take to get started?
Ten days in general: we collect your classes, prices and usual answers, we train the assistant, we test it with you, then we connect the number. Campaigns start the following week.
Who pays for the WhatsApp conversations?
Replies to messages your students send you are not charged by Meta. Only messages the school sends first (the day-before reminder, a follow-up on an unconfirmed trial) are charged by Meta, a few cents each, and passed on to you at cost, with no mark-up. For a school, this is usually a few euros a month.
Does the WhatsApp number belong to me?
The number is in your school's name and verified by Meta. Your students see the school's name, not ours. If you stop, we transfer it to your Meta Business account along with the exported conversation history.
What happens if I stop?
The commitment is one season. At the end, you tell us, we export your conversations and contacts, we transfer the number, and there are no exit fees.