Training programs in music production, audio and sound
Qualified candidates who book their admission call, at night and at the weekend.
Scale runs your Meta campaigns and sends them to a WhatsApp assistant in your school's name, which replies in under a minute, qualifies every candidate (level, goal, availability), books the admission call into your team's calendar and links every enrolment to the ad that produced it. Strob Studio, Geneva: 957 enquiries and 419 appointments booked by the assistant in two months.
You are writing to the live assistant of a client training program. It will answer you the way it answers a student or a musician.
Your admissions team keep the call · Your funnel stays in place · Fixed price
| Lead | Stage | Campaign | Amount |
|---|---|---|---|
| Yanis T. | Enrolled | €1,490 | |
| Maëlle D. | Enrolled | €2,900 | |
| Hugo F. | Call Thursday 12 pm | YouTube | · |
| Sofia R. | Qualified | · | |
| Adam B. | Call Sat. 11 am | · |
How it works
Four steps, from the ad click to the enrollment.
The lead clicks the ad, lands on WhatsApp, the assistant replies in under a minute
At 11:40 pm on a Saturday just like 9 am on a Monday. No form to fill in, no “we'll call you back within 48 hours”.
It qualifies: level, goal, budget, availability
A cold lead is nurtured with content, not pushed toward the calendar. A ready candidate is taken to the call. Your admissions team only talk to the latter.
The ready candidate picks a slot, your team gets the full profile
Goal, level, budget, availability, source campaign: everything is in the calendar before the call.
You know which ad produced each enrollment
You allocate your budget on enrollments, not on clicks or €12 leads.
| Campaign | Enrolled | Amount |
|---|---|---|
| 3 | €4,470 | |
| 2 | €4,100 | |
| YouTube | 1 | €1,200 |
Conversations and tables reconstructed from real exchanges with our client training programs, first names and amounts changed.
Case study
Strob Studio, Geneva. Two months of campaigns, 419 appointments booked by the assistant.
Online music production program, sold by phone
Leads from Meta campaigns land on WhatsApp. The assistant qualifies them, screens out the merely curious and books admission calls into the team's calendar with the full profile. For every enrollment, Strob knows which ad produced it.
“Our closers now only talk to people who have the level, the goal and the budget. The rest is qualified and followed up without us, at night and over the weekend.”Rus, Strob Studio (Geneva)
Same approach for
Audio schools with an admissions team, programs sold by admission call: the same approach, adapted to the ticket size.
Every enquiry is qualified and followed through to enrollment. Cost per enquiry tracked daily, campaign by campaign, program by program.
Assistant in place for qualification and appointment booking, admissions team at the end of the chain, every enrollment linked to its ad.
Same assistant, different ticket: the payment link goes out in the conversation, the seat is confirmed right away, refunds and invoices go to a human.
The offer
Two plans, fixed prices, 60-day pilot.
No revenue share, no commission on your sales. You know what you pay, you see what it brings in, enrollment by enrollment.
For a programme that already has its campaigns or its traffic, and wants every candidate qualified and booked into the calendar without waiting.
- Qualification and booking assistant, trained on your programme and your objections
- Integration with your team's calendar, full profile before every call
- Candidate board, one thread per candidate, handover to a human as soon as it goes beyond the assistant's role
- Source of every booking tracked (your ads, your site, Instagram, word of mouth)
For a school or programme that wants Scale to run acquisition too, from the ad to the enrolment.
- Everything in Qualification
- Managed Meta campaigns, creatives and audiences included
- Ad → call → enrolment tracking: you know which campaign, creative and audience produced each enrolment
- Weekly budget reallocation towards what enrols
- Weekly report and monthly review
Cancellable 60-day pilot, then a six-month commitment. The ad budget remains yours and runs through your Meta account.
To get started
What we ask of you, and nothing more.
- 01
Your courses, schedules and prices (or simply your website address).
- 02
Your twenty usual answers: the ones you already type ten times a week.
- 03
Access to your team's calendar and your payment tool.
- 04
Two hours of your time, spread over ten days, to review and test.
After that, fifteen minutes a week to read your dashboard. The assistant does the rest.
Who is behind Scale
Two people, reachable directly.
Valentin
Builds the assistant and the platform, and gets your school connected in ten days.
Samy
Runs the campaigns and the support for each school. He is the one you talk to in the demo and on the phone.
A question before the demo? Write to us on WhatsApp at +33 6 14 91 40 64
Paris · reply the same day
The real questions
What we get asked before signing
Do my admissions team stay in control of the call?
Yes, entirely. The assistant stops at the appointment booking. As soon as a call is booked, it switches off on that conversation and your team takes over the same WhatsApp thread, with the lead's profile in front of them.
My admissions team already qualify leads themselves. What changes?
They only talk to leads who have the level, the goal and the budget, and no lead goes unanswered at night or over the weekend. The rest is qualified, nurtured and followed up without them.
Does the assistant work with my current funnel?
Yes. It connects to your current payment, calendar and training tools, and your pages stay in place. We add WhatsApp as the entry point for your ads, we don't replace your funnel.
What does it do with a lead who doesn't have the budget?
It doesn't push them toward the calendar. It keeps them in a content sequence and flags them to you as a lead to nurture. Your admissions team only receive leads who have the level, the goal and the budget.
How do you know which ad produced the enrollment?
Every conversation carries the campaign, the creative and the audience that opened it. When the enrollment is recorded, it is traced back to that source in your dashboard, line by line. No estimates, one record per sale.
How much of my time does it take per week?
Fifteen minutes to read your leads and enrollments dashboard. The assistant only flags what needs a decision: a refund, an unusual request, a prospect who wants to talk to someone right away.
Who pays for the WhatsApp conversations?
Replies to messages your leads send you are not charged by Meta. Only the messages the training program sends first (reminder of the next day's call, follow-up of a lead who hasn't replied) are charged by Meta, a few cents each, and are passed on to you at cost, with no markup. For a training program, that is usually a few euros a month.
Do I own the WhatsApp number?
The number is in your training program's name and verified by Meta. Your leads see your program's name, not ours. If you stop, we transfer it to your Meta Business account with the conversation history exported.
What happens if I stop?
Cancellable 60-day pilot, then a six-month commitment. At the end, export of your conversations and your leads, transfer of the number, no exit fees.
What about English or Spanish?
The assistant replies in the prospect's language. We already support training programs in French, English and Spanish.